Assignment:
Aims and background
Choosing an appropriate market entry mode is an important decision-making process for international businesses when they expand their business to foreign markets. Appropriate decision on entry mode is more likely to occur when solid analysis of the firm's and the target markets' situation are in place. By studying a real world case, this assignment is designed to help you consolidate your understanding on entry modes, the environment analysis associated with entry modes, and the strategic consideration behind entry mode choices. This activity also aims to sharpen your analytical skills and abilities for problem analysis and solving.
Procedures and questions:
1. Select one multinational corporation from top 200 MNC (Fortune's Rankings is available from the blackboard).
2.Select and then analyse the internationalisation process of an MNC in ONE country (TOPIC: VOLKSWAGEN IN INDIA).
- Analyse the host country (some theories form this course will be useful)
- Explain and analyse the company's action (which entry mode? how? Why? Partners? Any factors affecting the entry mode? The identified case should be from 2000 and onward.
3. Experience/lessons Learned
• What insights did you gain about international business in the contemporary context?
4. Reference List (is excluded from word counts)
Guidelines
1. The core of this assignment is to assess your level of mastery of the subject matters and your analytical skills in relation to foreign market and MNC's entry modes. Being descriptive is NOT appropriate for this assignment.
2. Keep the Introduction and Conclusion short (maximum 200 words each) and focus on the analysis (SWOT and PESTAL analysis).
Other requirements
- A minimum of six academic journal articles must be read and cited.
- The assignment must be well-structured and well-presented.
- The clarity of expressions together with the appropriate use of grammar, spelling and punctuations are important to maintain.
- Any use of comments, information, data or quotations from others (books, journals, newspapers, web etc.) must be cited using Harvard referencing style.
- The 12 point font in Times New Roman should be used throughout. Appropriate spacing (1.5 lines) and margins on all sides (at least 2 cm) need to be maintained.
- Number each page.