Dean makes a pledge of $ 30,000 to a local college. The college is willing to accept either cash or marketable securities in fulfillment of pledge. Dean owns stock in Ajax corporation worth 30,000. The stock was purchased 5 years ago for $10,000. Dean's marginal tax rate is 35 percent. Should Dean sell the stock and then donate the cash, or should he contribute the stock directly? Evaluate the net tax benefit from each alternative and describe the difference.