Overview of B2B-Company Assessment: ‘Assignment 2’ for each Team
Choose a B2B-company (listed on the AEX, CAC, DAX, Dow Jones stock exchange). See table below: examples of companies from AEX:
. DSM (one SBU) . Boskalis . Imtech . ASML. BAM . SBM Offshore . Heijmans . Ordina . Philips: Health SBU . KPN Business . Corus . Nutreco . Medeq (drugstores) . Smit International . ING bank: B2B . Randstad, etc., etc.
Sub-assignments B2B-Company Assessment:
a) Assignment part A; customer pyramid: for a specific B2B-company, determined by the group. Conclusions and Recommendations.
b) Assignment part B; customer relationship assessment matrix: for a specific company, determined by the group. Conclusions and Recommendations.
c) Assignment part C; Business-Plan; Compose a specific marketing mix per matrix segments for your specific B2B-company, with a specific customer sales strategy.
B2B-Company Assessment report of approach 20 Pages.
Do not forget to do a proper table of content. A relevant executive summary of 2 pages is important.
FINAL ADVICE: To get some additional materials and information, do further specific company research. Make sure to provide sources of information.