Question 1. CRM can allow organizations to identify which customers have stopped purchasing products or services from the organization so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place. The CRM attribute is called:
Customer profitability determination
Customer-base retention initiative
Customer defection analysis
Customer clickstream analysis
Question 2. Which of the following regional trade agreements is paired with the appropriate region of the world?
NAFTA - Southeast Asian Nations
COMESA - United States, Canada, and Mexico
MERCOSUR - Argentina, Brazil, Paraguay, and Uruguay
EU - Middle East nations, not including Israel
Question 3. While most economies have grown through the growth of manufacturing industries, India has experienced an increase in the standard of living because of rapid growth of agricultural industries and a drop in the services related industries.
True
False
Question 4. Efficient supply chain management distribution requires that modern warehouses concentrate their efforts on a wide array of warehousing and distribution functions like storing purchases, work in progress inventories, and finished goods inventories, receiving shipments, breaking down shipments, repackaging, and the distribution of components. (Points : 1)
True
False
Question 5. According to the textbook, the five basic modes of transportation are motor, rail, air, water, and cyberspace. (Points : 1)
True
False
Question 6. Which of the following strategic foreign facilities is set-up primarily to avoid tariff barriers, minimize exchange risk, and/or take advantage of government incentives? Ultimately the factory operates as most normal factories making only minor improvements in either the products or processes.
Offshore factory
Server factory
Source factory
Outpost factory
Question 7. Which of the following statements about consumer focused programs/initiatives is TRUE?
Customers want additional support services and other offerings that add value to their initial product or service purchases
CRM programs are simple in that they involve treating customers properly and making them feel valued
CRM programs are complex in that they involve identifying all customers, their needs, and then creating a system geared towards completely satisfying the customer.
All of these
Question 8. Which of the following modes of cargo transport can be characterized as being the most inexpensive and very slow, yet good for transporting very heavy goods a long-distance?
Air Carriers
Rail Carriers
Water Carriers
Motor Carriers
Question 9. Regional trade agreements and the World Trade Organization provide a framework for managers in terms of investigating important facility location elements like tariffs, costs, and the free flow of goods and services in different regions of the world.
True
False
Question 10. Because integrated supply chains require good suppliers to act as good supply-chain customer partners, CRM programs should include first-tier customer training and education to ensure proper use of purchase products.
True
False