Critique how the seven ps of the marketing mix is used


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2.0) RELEVANT MODULE LEARNING OUTCOMES ASSESSED:

B. Critique how the seven Ps of the marketing mix is used by marketing specialists to achieve the organisational strategic goals.

C. Analyse how an organisation utilises appropriate professional selling, sales management and customer relationship management techniques to develop a competitive advantage in the chosen market.

E. Critique the new trends and developments in marketing theory. including social responsibility and ethics and how it impacts on the organisation ability to compete in target markets.

F. Produce market research using suitable analytic tools and frameworks that can be used to inform the decisions made by the organisation when setting strategic marketing goals.

2.1) EMBEDDED SKILLS INCLUDE:

• The ability to conduct research.
• The ability to analyse data and information.
• The ability to think and read critically.
• The ability to enhance intellectual curiosity and awareness of culture and diversity.
• To assist students in developing professional attitudes, values, skills, and strategies that will foster success in their careers and in life.

To prepare students to meet the ever changing needs of their communities now and in the future.

Attachment:- Assignment.rar

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Marketing Management: Critique how the seven ps of the marketing mix is used
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