Critical Thinking Case Study Analysis: Donatos
Professor Myles Bassell
Not a 500 word minimum per question, just a 100 word minimum. (For each answer include the question) The question is NOT included in the word count.
1 Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum
2 Describe fully all aspects of research design discussed in Chapter 6 and discuss fully the application by Donatos of all 4 research design stages. Visit www.donatos.com and based on what we know about the exploratory research conducted provided your reaction to the commercialization of the product present on the website. 100 word minimum
3 Watch the video lecture posted to our course website. Explain fully all aspects of primary & secondary research and quantitative & qualitative research. Describe and discuss in detail how you would classify the research Donatos conducted. 100 word minimum
4 Based on the video lecture describe fully the different measurement scales and discuss in detail what measurement scales would you have used on the survey as part of the in-restaurant product tests. 100+ word minimum