Critical marketing decisions without marketing research


Assignment:

Q1. In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

Q2. How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Critical marketing decisions without marketing research
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