Strategic Management -Introduction
Description
- Relevant theories/concepts based on Strategic Management model.
- Brief profile of the reviewed video.
- Objectives of the portfolio (refer to tasks)
Analysis and Content
- Critical analyses of Coke's and Pepsi's competitive advantage in the following conceptual parameters:
(a) Sustainability;
(b) Inimitability
- Analyses about Cola industry with an application of Porter's Five Forces
- Recommendation of the best strategic options for Coke and Pepsi at the height of 'Cola War, keeping in view the speed of change for business environment with the support of relevant theoretical citations.
Conclusion
- Summary of the important points of the discussion. It should be drawn according to the objectives of the portfolio mentioned in the introduction.
References
- Required number of references must be less than 10 varied sources; applying the Harvard Referencing system.