Create a marketing strategy (3 to 4 pages) for a drug company launching a new dietary supplement.
Address the following in your marketing strategy:
Section 1: General Product Information
- Describe the dietary supplement
- Describe how you will market your dietary supplement
- Describe how the marketing plan will differ from other marketing plans currently available to consumers.
- Describe the value of the services offered by your product.
Section 2: Consumers
- Differentiate health care access options for consumers.
- Differentiate the health care access options that are available to your target audience.
- Analyze how the health care access options will affect how you market to your target audience.
- Analyze how consumers communicate health care access options.
- Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
- Analyze the impact government agencies have on products and services that are available to the health care consumer.
Section 4: Impact of Regulations
- Analyze the effect of health care reform on the health care consumer products and services.
- Analyze how health care reform will affect your target audience.
- Analyze how health care reform will affect how you market to your target audience.
Section 5: Anticipating the Changing Market
- Explain how consumer's options for health care are changing.
- Explain how you will ensure the health care company or product is relevant to the consumer.
Section 6: Importance of Market Strategy
- Explain why all of these factors are important for your marketing strategy.
Format assignment consistent with APA guidelines.