Homework: Marketing Plan
Continue with the same business that you started creating your social media marketing plan to write the third and final chapter of your plan.
Create a 5 to 6 pages paper in which you:
• Create your call to action with your target market. Utilize the Dragonfly Effect text to create your call to action. Discuss why you have chosen your specific call to action.
• Create your social media monitoring system. Determine the metrics you will utilize for each of your four social media platforms. How will you utilize those metrics on each platform?
• Evaluate the effectiveness and customer engagement of your campaign posts created. Homework utilizing your selected campaign metrics in the above section. (Note: Go to each platform; examine the overall customer engagement (likes, shares, retweets, comments, etc.), hashtag usage, negative and positive comments, etc.)
• Design one main game play contest for the platform you think your target market will most likely utilize, including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.
• Evaluate the effectiveness of your plan utilizing the four wings in the Dragonfly Effect Model. Discuss any changes that may need to be made, based upon your evaluations.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.