Marketing Research Assignment
Research Problem Definition
Management-Decision Problem:
How can Apple improve their iPhone chargers in terms of durability and reliability?
Marketing Research Problem:
Discussing the management decision problem of how people who buy Apple product think about Apple if the prices are to high and if iphone chargers last for a time.
Research Question:
To answer the research question of this study, specific questions will guide the researcher.
- Which between wireless or wired chargers would customers prefer?
- Would the customers like a lifetime warranty for their chargers?
- Would clients prefer iPhone case chargers?
Specific Components
1. What needs do buyers of wireless,and wired chargers seek to satisfy?
a. Information Needed:
i. Needs of buyers of how much time to use their Phone for one day.
ii. Needs of buyers of one day use of Phones.
2. How does the battery life of mobile phones now meet the needs of consumers for one day?
a. Information Needed:
i. Evaluation the wired charging of mobile phones.
ii. Evaluation the wireless charging of mobile phones..
Proposed Research Design
1. Secondary data that we will conduct a random interview to investigate.
2. What primary data will you collect?
Questionnaires is my primary date.
a. This study utilized questionnaires which the researcher will administer through the internet to the potential respondents.
b. The respondents will comprise of 60 respondents drawn randomly using a simple random technique. The respondents will comprise people of all genders and all ages above 18 years old. Once the respondents confirm their consent to participate in the study, the researcher will send the questionnaires and ask for responses within 5 days after sending. The questionnaires will have specific questions addressing the demographics, and the specific questions addressing the main research problem of this study.
Question Design Short Assignment
Your task in this short assignment is to familiarize yourself with the different question types and scales by creating sample questions in Qualtrics. Your completed survey should be named "Survey Creation - Your Name" and should be submitted by sharing the survey with my Qualtrics account. Inorder to do this you must click on "Collaborate" for your survey, then type my name ("haakon" - this should only bring up my account), then select my name and click "Add". Finally select all checkboxes and click on "Submit".
1. Structured Question Types
a. Dichotomous Questions
i. Gender
ii. Driver's License
iii. Car
b. Multiple Choice Questions
i. Education
ii. Income
iii. Age
c. Comparative Scales
i. Paired comparison:
1. Create paired comparison questions using 5 brands of soda
2. n(n-1)/2 comparisons must be made
ii. Rank Order:
1. Create a rank order question using 10 makes of cars
2. n-1 scaling decisions need to be made
iii. Constant sum:
1. Create a constant sum question using 5 categories to examine how people spend their free time
2. The scale should sum to 100
d. Noncomparative Scales
i. Continuous rating scale:
1. To examine how much people like their cars
2. Use the sliding scale question type
ii. Likert scale:
1. To examine how satisfied people are with their cars
iii. Semantic differential scale:
1. To examine the taste of an In-N-Out Double-Double.
2. Unstructured Question Types
a. Create 3 unstructured questions to examine the following:
i. Taste of an In-N-Out Double-Double
ii. Satisfaction with car
iii. Opinion of Apple
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.