Assignment
Title: Coca-Cola External Analysis
Introduction
• Clearly explain your external analysis using understandable terms for Coca-Cola; use the results from the PEST and Porter's Five Forces strategic models in your analysis.
• How could applying the PEST and Porter Five Forces Model assist in identifying environmental and industry influences that may be a concern or present an opportunity to Coca-Cola?
Coca-Cola Pest Analysis
Pest Key Findings Explanation
Coca-Cola Porters Five Forces Analysis
Porters Five Forces Key Findings Explanation
1. Consider future trends in society, technology, economics, environmentalism, and politics that can influence Coca-Cola.
2. Be sure to look beyond Coca-Cola current market, product, and geographic boundaries
3. Identify two or three factors that are most likely to create dramatic turns in the company's future strategy.
4. How can the organization prepare today for what might happen in three years?
5. Consider changing one or more of these elements for a critical strategic issue identified for Coca-Cola.
6. How would you craft a strategic recommendation that Coca-Cola could realize in no more than six months?
Conclusion
• Succinctly summarize the key findings
• Recommend strategic actions for leadership as a result of the external analysis.
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow MLA format. The reference page is not included in the required page length.