Create artificial causes through effective campaigns


Can you please assist me with these questions. I am having some issues putting them together. Each response must be one decent paragraph. Name of the textbook enclosed.

PUBLIC RELATIONS:

Problem 1. Give an example of a good and a bad use of public relations and/or publicity.

Problem 2. Read about the three objectives of the public relations plan. Then, take a look at your company's media kit and web site and discuss how the items contained therein support those objectives. You may use other examples if your organization does not have these items.

Problem 3. Do you think the government is using propaganda in the war on terrorism? If so, how? Is it necessary?

Problem 4. Someone once said that bad publicity is better than no publicity. Do you agree or disagree? Why?

Problem 5. Write a "pitch letter" to a media outlet or blog that is interested in the topic.

Problem 6. Identify a firm that participates in multiple forms of social media. List all of the forms and discuss how they are connected. How does the firm benefit from these forms and what pitfalls are possible?

Problem 7. Do you think PR personnel can create "artificial causes" through effective campaigns? Give a real or hypothetical example. Would you consider this to be unethical?

Problem 8. Describe at least one thing you've learned in this course that can help you in your career. Explain.

Giannini, G. T. (2010). Marketing Public Relations. A Marketer's Approach to Public Relations and Social Media. Prentice Hall

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Marketing Management: Create artificial causes through effective campaigns
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