Create an operations plan for your desktop publishing


Project Deliverable 2: Operation, Technology, and Management Plan

Important Notes

• This exercise is considered an academic writing exercise. Quality of response, grammar, and punctuation are considered in your overall grade.

• This exercise does not require the use of APA format or a cover page.

• It is recommended that students construct their deliverable using MS Word and then attach the document to the discussion thread

submission area in Blackboard.

Use the "Desktop Publishing (DDP)". Provide the following information below.

1. Operations Plan
Note: Remember to assign a dollar amount to each operational cost you find, as you will need these figures for your income statement and cash flow in Week 8.

1. Create an operations plan for your Desktop Publishing using the template in the text as a guide Operations Plan Preparation Form). Extract appropriate information from the DDP Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages.

? Note: Much of the research pertaining to the hints provided here can be found in the DDP company portfolio.

? Hints: Consider whether you will rent or buy your facilities or outsource production to an existing company.

? Hints: One of your biggest expenses as a startup Desktop Publishing company will be transitioning from a small batch prototype of your beverage to production on a large scale. Research the equipment you will need, whether you will rent or buy, how you will maintain and clean it, and so forth. Consider how you will ensure quality control. What capacity do you intend to reach?

? Hints: Deliberate your inventory control. Where do your supplies come from and what is your turnaround time to produce your business once you have received an order?

? Hints: Consider your distribution method. Refer back to your notes for the SWOT analysis assignment in Week 2 of class.

? Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product? Describe your research and development activities and explain how they will contribute to the company.

2. Technology Plan

1. Create a technology plan for your DDP company using the template in the text as a guide Technology Plan Preparation Form). Extract appropriate information from the DDP Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

2. Provide a rationale for the personnel needs section by incorporating appropriate functional-level strategies.

? Hints: Consider the type of technology your company will use to conduct the following activities: manage personnel; take, fulfill, and track orders; manage inventory; communicate with customers and provide customer service; and produce your beverage.

3. Management & Organization

1. Create a management plan for your DDP company using the template in the text as a guide (p. 248 | Management Plan Preparation Form). Extract appropriate information from the DDP Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences.

2. Using the flow charts on p. 242 as a guide, outline your company's management hierarchy. Note: Charts or diagrams must be imported / included in the MS Word document.

3. Provide a rationale for the management structure and style section by incorporating appropriate functional-level strategies.

4. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

5. Provide constructive feedback to at least one  classmate's post. Assess the credibility of the student's rationales.

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Marketing Management: Create an operations plan for your desktop publishing
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