Project Homework
For your homework you will be creating an integrated PR plan for a company of your choice focusing on the incorporation of digital and social tools. You should pick a company of interest and create a social and digital media plan based on the needs or mission of the company. Keep in mind that, while it is not mandatory, it may be easier to select a company for which you have greater access than just internet research. Your 4 to 5 pages plan, should include:
1) Overview of the company
2) Background on the company's current social media/PR strategy
3) Situational analysis on the campaign or issue you are looking at
4) Campaign goals
5) Target audience
6) Tactics and timeline
a. This section should include written materials or mock-ups of the social and digital media you will use (e.g. a social media release, video news release, blogs, social media content etc.)
7) Measurement tools and how they will be used
8) Reference page if applicable for any research you conducted
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.