Your new marketing director has hired a firm to increase your internet presence. Over the past 6 months, you noticed that the likes on your Facebook page have increased by 1000 per month and your positive customer reviews have tripled. This has been quite a discussion around the company. Through the grapevine you have learned that the outside marketing firm guaranteed these numbers by hiring professional online reviewers located in developing countries. For an added fee, which the marketing director approved, the marketing firm also ensured your main competitor would receive an increase in their negative reviews.
2. Then describe how your decision/response aligns with or sacrifices your mission, CSR, and corporate culture.
3. Which moral philosophy is best represented by your decision/response (Egoism, Utilitarianism, Deontology, Relativism, Virtue, Justice)? Explain your reasoning for your choice.
4. Discuss the implications of your decision/response for every stakeholder group. Yes both primary and secondary - each one specifically. Not a general lumping together.
5. Create a plan to reduce the opportunities for future related issues.
6. Prepare a formal company response