Elizabeth Burke has recently joined the PLE management team to oversee production operations. She has reviewed the types of data that the company collects and has assigned you the responsibility to be her chief analyst in the coming weeks. To prepare for this task, you have decided to review each worksheet and determine whether the data were gathered from internal sources or external sources or generated. Also, you need to know whether the measures are categorical, ordinal, interval or ratio. Prepare a report summarizing the characteristics if the metrics used in each worksheet.
Case - Performance Lawn Equipment
Elizabeth Burke has asked you to do some preliminary analysis of the data in the Performance Lawn Equipment database. First, she would like you to edit the worksheets Dealer Satisfaction and End-User Satisfaction to display the total number of responses to each level of the survey scale across all regions for each year. Second, she wants a count of the number of failures in the worksheet Mower Test. Next, Elizabeth has provided you with prices for PLE products for the past 5 years:
| Year |
Mower Price ($) |
Tractor Price ($) |
| 2010 |
150 |
3,250 |
| 2011 |
175 |
3,400 |
| 2012 |
180 |
3,600 |
| 2013 |
185 |
3,700 |
| 2014 |
190 |
3,800 |
Create a new worksheet in the database to compute gross revenues by month and region, as well as world-wide totals, for each product using the data in Mower Unit Sales and Tractor Unit Sales. Finally, she wants to know the market share for each product and region based on the PLE and industry sales data in the database. Create and save these calculations in a new worksheet. Summarize all your findings in a report to Ms. Burke.
Part 1: PLE originally produced lawn mowers, but a significant portion of sales volume over recent years has come from the growing small-tractor market. PLE sells their products worldwide, with sales regions including North America, South America, Europe, and the Pacific Kim. Three years ago a new region was opened to serve China, where a booming market for small tractors has been established. PLE has always emphasized quality and considers the quality it builds into its products as its primary selling point. In the past 2 years, PLE has also emphasized the ease of use of their products.
Before digging into the details of operations, Elizabeth Burke wants to gain an over-view of PLE's overall business performance and market position by examining the information provided in the database. Specifically, she is asking you to construct appropriate charts for the data in the following worksheets and summarize your conclusions from analysis of these charts.
a. Dealer Satisfaction
b. End-User Satisfaction
c. Complaints
d. Mower Unit Sales
e. Tractor Unit Sales
f. On-Time Delivery
g. Defects After Delivery
h. Response Time
Part 2: The supply chain worksheets provide cost data associated with logistics between existing plants and customers as well as proposed new plants. Ms. Burke wants you to extract the records associated with the unit shipping costs of proposed plant locations and compare the costs of existing locations against those of the proposed locations using quartiles.
Part 3: Ms. Burke would also like a quantitative summary of the average responses for each of the customer attributes in the worksheet 2012 Customer Survey for each market region as a cross-tabulation (use PivotTables as appropriate), along with frequency distributions, histograms, and quartiles of these data.
Write a formal report summarizing your results for all three parts of this case.
Attachment:- Assignment.rar