Problem:
Arimount, a well known name in the personal care industry, desires to launch a deodorant, which will work for up to 5 days, even after bath. The company's research and development department has invented a compound, which will help the deodorant to stay on for up to 5 days. Arimount, a well-known beauty and grooming company, will have an edge if it will launch this kind of product. The name suggested for this product is "Crysteffect", i.e. indicating the crystal effect. This product will be innovative in the sense that no other company offers such as up to 5 days sweat and body odor resistant quality.
Create a marketing plan for the company. To what segments will your company market to, and what variables should be used in these segmentations? Discuss the way your company will address your customers' buying decision process.