Q1. Create a digital marketing budget plan, for the upcoming Q1 of the new year, with a maximum Q1 digital marketing budget of $100,000.
Q2. Create an analytics dashboard framework and include the following: Web traffic (with the breakdown of all sources), Bounce rate, and what you believe is an ideal bounce rate for your industry, sessions by country, types of sessions ( referrals included), eCommerce tracking, average timings on a page.
Q3. Describe how you would incorporate Paid, Owned, and Earned Media into the dashboard. Additionally, how you would track the effectiveness of each? What would be some determining factors.