Assignment: Platform Tutorial Strategy and Campaigns- Principles of Social Media Marketing
Questions:
1. Butterfinger was recently purchased by Ferrero who has changed the recipe. The reviews are a mixed bag.
How could Butterfinger promote their "better" brand through TikTok with exposure and interactions?
Your assessment deliverable is as follows.
Create a detailed plan to incorporate TikTok in marketing the new product launch of the new Butterfinger "better" brand.
Describe how you might get social media influencers involved before the launch especially in the "likeability" of the new brand.
Explain how you might use these influencers in traditional advertising for the product.
2. Falling into Place.
How could Falling into Place use (think how they can integrate their efforts) the tools/platforms Google my Business, #tagboard, and Nextdoor to:
Sell more stuff and increase their bottom line.
Specify and describe a Strategic Purpose for their synced (integrated) use. This is the What, Why and How - and what they expect to achieve (objectives).
Provide a sample campaign content brief to describe your ideas. A content brief typically includes an audience (think psychographics or behaviors and not demographics, a value message (what's the overall message take away), call to action (what do you want users to do?), and content (what kind of content would propel the campaign and make it propagate/shared).
3. Relax the Back in Memphis
How could Relax the Back Memphis (bedroom & home office furniture focused on comfort & ergonomics, from massage chairs to stand-up desks) use Instagram Stories to enhance their social media marketing strategy?
Be specific in terms of strategic purpose(s) and also a LOCAL (Memphis and 25 mile shopping radius) sample campaign.
Specify and describe a Strategic Purpose for the platform's use. This is the What, Why and How - and what they expect to achieve (objectives).
Provide a sample campaign content brief to describe your ideas. A content brief typically includes an audience (think psychographics or behaviors and not demographics, a value message (what's the overall message take away), call to action (what do you want users to do?), and content (what kind of content would propel the campaign and make it propagate/shared).
4. The Silly Goose Lounge
Silly Goose Lounge is a club (ok, a 3am bar) in Memphis. It is currently on Facebook. Their social media presence and engagement is minimal.
Pick at least two tools/platforms (other than the ones that you used above, yet covered in the in class tutorial presentations) you would suggest they participate in.
Be specific in terms of strategic purpose(s) and also a LOCAL (Memphis and 15 mile participant radius) sample campaign. (Think about their business and determine what their strategic purposes should be for using social media marketing).
Specify and describe a Strategic Purpose for the platform's use. This is the What, Why and How referenced earlier this semester - and what they expect to achieve (objectives).
Provide a sample campaign content brief to describe your ideas. A content brief typically includes an audience (think psychographics or behaviors and not demographics, a value message (what's the overall message take away), call to action (what do you want users to do?), and content (what kind of content would propel the campaign and make it propagate/shared).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Principles-of-Social-Media-Marketing.rar