Students must post their answers to the case study questions as a WORD document attachment. Please do not submit your answers within the body of the forum. Please review the guidelines in the course syllabus for effectively submitting your case study answers. Case Study submissions must be posted by midnight Saturday. There is no opportunity to go back and submit your case study once the class week ends. It is always good practice to submit your answers well in advance of the class week deadline.
For your reference, a sample case study response is located in the course information folder.
Week 4 Case Study
Rock Blocks is a concrete manufacturing company. The com-pany has been in business for over 60 years, and furnishes concrete blocks for building and landscape use. Rock Blocks is owned and operated by the third generation of the founding family and has over 600 employees. Customer demand for the company’s products is growing, but Rock Blocks is having difficulty attracting and hiring enough manufacturing talent to keep up with demand. The company typically posts openings for its specialty positions on Internet sites including Monster. com and its own careers site, but the quality and quantity of applicants has been falling in recent years. Accordingly to company president Roy Hanby, “concrete manufacturing isn’t a popular career choice. Unless someone has family or a friend working in the industry, it can be hard to convince them of the potential of the job.” Hanby explains that starting salaries and career growth potential are high, and many employees feel proud having made something that many people will see and use and that will be around for a long time.
1. Create a brief employer brand–oriented newspaper advertisement for a basic manufacturing position for Rock Blocks.