Targeting Segments and Brand Positioning Statements
1. From the e-Activity, ReadyMade was a bimonthly magazine within the media communication portfolio for Better Homes and Gardens. In 2011 ReadyMade was discontinued. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one new and unique avenue that could have helped the magazine stay in existence. Provide a rationale for your response
2. Imagine that you are a direct competitor of Twitter and your company's name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.