Contrast the approaches of mcdonald and kfc in china


Discuss the below:

Create a 500-word (minimum) submission that answer to the questions posed below:

Read Case 3-6: McDonald's and KFC: Recipes for Success in China (located in your textbook).

What is your evaluation of the attractiveness of China as a market for fast food franchises? What are the opportunities and obstacles involved in operating in China? If you were managing Wendy's, for example, would you invest in China?

Compare and contrast the approaches of McDonald's and KFC in China?

What are the strengths and weaknesses of the McDonald's model? The KFC model?

What lessons about international strategy can we draw from this case

You should use APA 12pt, double spaced. Use only credible references

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