Introduction
This case analysis is designed to encourage you to conduct an analysis of an international marketing environment.
Case Assignment
Both Starwood Hotels (Sheraton, W-hotels, and Westin are some of their brands), and Marriott own hotels and resorts in Venezuela. From the perspective of political risk, should these firms sell their properties in Venezuela? And, if a firm (for example: Starwood) decides to sell its properties in Venezuela should one of the other firms (for example: Marriott) buy those properties?
CASE EXPECTATIONS
Use information from the background readings as well as any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.
The following will be assessed in particular:
Your demonstrated understanding of the concepts, frameworks, and issues indicated in the teaching materials.
Your ability to analyze pertinent international marketing environment issues
The criteria used for assessment will be those explained on the MOD01 Home page, namely:
Focus
Breadth
Depth
Critical thinking
Effective communication skills
Sources relevant to the case:
Romero, S & Ellick, A B. (2007, May 17). A Clash of Hope and Fear As Venezuela Seizes Land. New York Times (Late Edition (East Coast)). New York, N.Y.: pg. A.8 Retrieved on May 22, 2011 from the Proquest database.
Associated Press (2007, May 2). Venezuela Takes Last Private Oilfield. Wall Street Journal (Eastern edition). New York, N.Y.: pg. A16 Available in ProQuest on May 22, 2011.
Anon. (2009) Venezuela takes over Hilton hotel.