Concept of net present value and opportunity cost


Problem 1: It is estimated that over 100,000 students will apply to the top 30 M.B.A. programs in the United States this year.

a. Using the concept of net present value and opportunity cost, explain when it is rational for an individual to pursue an M.B.A. degree.

b. What would you expect to happen to the number of applicants if the starting salaries of managers with M.B.A. degrees remained constant but salaries of managers without such degrees increased by 20 percent? Why?

Problem 2. Jamie is considering leaving her current job, which pays $75,000 per year, to start a new company that manufactures a line of special pens for personal digital assistants. Based on market research, she can sell about 50,000 units during the first year at a price of $4 per unit. With annual overhead costs and operating expenses amounting to $145,000, Jamie expects a profit margin of 20 percent. This margin is 5 percent larger than that of her largest competitor, Apps, Inc.

a. If Jamie decides to embark on her new venture, what will her accounting costs be during the first year of operation? Her implicit costs? Her opportunity costs?

b. Suppose that Jamie's estimated selling price is lower than originally projected during the first year. How much revenue would she need in order to earn positive accounting profits? Positive economic profits?

Problem 3: You are the manager of a firm that receives revenues of $40,000 per year from product X and $90,000 per year from product Y. The own price elasticity of demand for product X is -1.5, and the cross-price elasticity of demand between product Y and X is 1.8. How much will your firm's total revenues (revenues from both products) change if you increase the price of good X by 2 percent?

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Managerial Economics: Concept of net present value and opportunity cost
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