Case Study
Alonzo and Brenda Patterson live in Landsdale, Virginia. Two years ago, they visited Thailand. Brenda, a professional chef, was impressed with the cooking methods and the spices used in Thai food. Landsdale does not have a Thai restaurant, and the Patterson's are contemplating opening one. Linda would supervise the cooking, and Alonzo would leave his current job to be the maître d'. The restaurant would serve dinner Tuesday through Saturday.
Alonzo noticed a restaurant for lease. The restaurant has eight tables, each of which can seat four patrons. Tables can be moved together for a large party. Brenda is planning two (2) seatings per evening, and the restaurant will be open 50 weeks per year.
The Patterson's have drawn up the following estimates:
Average revenue, including beverages and desserts $ 55 per meal
Average cost of food $ 20 per meal
Chef's and dishwasher's salaries $ 5,400 per month
Rent (premises and equipment) $ 4,500 per month
Cleaning (linen, premises) $ 900 per month
Replacement of dishes, cutlery, glasses $ 400 per month
Utilities, advertising, telephone $ 3,300 per month
Questions
1.Compute the annual breakeven number of meals and sales revenue for the restaurant.
2.Compute the number of meals and the amount of sales revenue needed to earn operating income of $85,200 for the year.
3.How many meals must the Patterson's serve each night to earn their target profit of $85,200?
4.What factors should the Patterson's consider before they make their decision as to whether to open the restaurant of not?
5.What recommendations would you make to the Patterson's if they desire to tap into the growing diverse and international population of Landsdale to expand their potential customer base?
Format
(This assignment should require between 3 and 4 double-spaced pages, not including the title page)
Sections:
Problem Identification
( In this section state the problem in one or two sentences)
Course of Action
(In this section describe HOW you will set out to address solving the problem you just identified)
Data Analysis
(In this section discuss how you analyzed the data that you were given to answer the questions.)
Recommendation
(In this section discuss the recommendation you are making)
Conclusion
(In this section discuss the conclusion(s) you arrived at as a result of your analysis)
Prepare the submission as if you are consultants for the Pattersons and you are making recommendations on whether they should or should not open a restaurant. Show and label all work for the problems.