Problem: We have started to discuss various media types/mediums that can be used to convey an advertising message.
Choose a product or service at your current job. Tell us what it is (a brief description may be necessary).
Next, choose one the following mediums and list the Pros and Cons of using this medium to advertise the product/service you chose.
- Cable TV
- Network TV
- Facebook
- Mobile messaging
- Magazine print
- Newspaper print
- Flyer distribution
- Radio
- Sponsorship
- Internet banners
- Word of Mouth
Direct Consumer Contact (booths at trade shows, fan fests etc.)
Finally, tell which media types you would use (feel free to add some that are not listed above) in a comprehensive advertising campaign and why you would choose those mediums (think budget, target market, relevance to your product etc.)
Please provide all references used.