Assignment:
Question 1. Compare and contrast two retail websites that you believe are in direct competition to each other (similar perceived quality of products and similar target markets). Answer the following question in detail:
A) Identify the retailers you chose and why?
B) How do you compare your experience shopping on the internet to shopping in a local store for these type of products? Are there personalization features on the websites? What are the advantages and disadvantages of shopping for this type of product category online?
C) Compare the retail offerings of the product you were shopping for through:
1) perceived quality of products
2) product depth and breadth
3) complementary and suggestive selling
4) website features
5) design of website
6) ease of website use
D) A key element to prevent "abandoned shopping carts" is the checkout procedure-compare and contrast the checkout procedures? You will want to think about shipping information and charges, return polocies and procedures, and convenience of "continue shopping."
E) Which of these sites would you use? Why?