Part of your marketing plan is due by the end of Week 4. You will complete sections D and E of your marketing plan.
Competitors and Substitutes: should include a comprehensive list of current and potential competitors and substitutes. This list could be organized by industry, company type, or actual firm. It should state the market share. This section should also include information on the likely strategies of each competitor relating to the proposed product. (2 pages)
Price: proposed pricing structure for the product. It should include any special offers or discounts. (2 pages)