competitive branding strategy there are three
Competitive branding strategy:
There are three branding policies and strategies:
1. Brand policies and strategies adapted by the manufactures
2. Brand policies and strategies adapted by the middleman; and
3. Other brand policies and strategies.
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brand equity to understand the dynamics of brand aaker provides a framework called equity brand equity refers to a set of assets and liabilities of a
brand loyaltythe starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty it is important to discriminate
brand building processhaving understood the basis of the brand equity let us now turn to the brand building process as we saw earlier brands are
during the 1990s technological advance reduced the cost of computer chips explain with the use of supply and demand diagrams how the following
competitive branding strategy there are three branding policies and strategies1 brand policies and strategies adapted by the
brand policies and strategies adapted by the manufacturesmarketing under the own brand of manufacturer under the policies and strategies the
brand policies and strategies adapted by the middleman it includes the following two policiesuse of brand of manufacture only under this policy the
brand policies and strategies other brand policies and strategies are1 multiple brand policy under this policy the
product policies product policies are the general rules set up by the management itself in the marketing product decisions products of a firm are the
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