Assignment:
Q1. Compare and contrast perceptual vigilance and perceptual defense.
Q2. “The whole is greater than the sum of its parts.” Explain this statement.
Q3. How do you identify a product’s object, sign (or symbol), and interpretant?
Q4. How does semiotics help marketers understand consumer behavior?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.