Compare and contrast prices calculated from marking up the


Question: 1- What is dynamic pricing? Why does the Internet encourage the use of dynamic pricing?

2- Compare and contrast prices calculated from marking up the selling price as opposed to a price calculated from marking up the cost to the retailer (See pp. 337-338 of your textbook).

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Text book: Marketing.Real People. Real Choices. 9th edition.

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Marketing Management: Compare and contrast prices calculated from marking up the
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