1. Compare and contrast internal validity and external validity and discuss which one is most important in experimental research.
2. What are the main differences among merger, strategic alliance, and joint venture as three differentiation strategies?
3. Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.
4. Name and describe the types of response bias and give an example of each.
5. How would Kate take Mayu from an in-person, event-based company to a successful online store if people could not see and feel the Alpaca fiber? She needed an online marketing strategy.