Company X's principal strength is its inbound and outbound logistis system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because its maintains a fully staffed service department and, as a result, the comapny is known for its dependable service. This type of anlysis allows them to identify ways to build on relative strengths and avoid dependence on capabilities at which the other firms excels
a) industry comparison
b) past performance comparison
c) benchmarking
d) disaggregating