Problem 1: Butler Sales Company is a distributor that has an exclusive franchise to sell a particular product made by another company. Butler Sales Company's income statements for the last two years are given below:
This Year Last Year
Units sold 200,000 160,000
Sales revenue $1,000,000 $800,000
Less cost of goods sold 700,000 560,000
Gross margin 300,000 240,000
Less operating expenses 210,000 198,000
Net operating income $ 90,000 $ 42,000
Operating expenses are a mixture of fixed costs and variable and mixed costs that vary with respect to the number of units sold.
Required:
A) Estimate the company's variable operating expenses per unit, and its total fixed operating expenses per year. (express it as a cost formula.)
B) Compute the company's contribution margin for this year.
Problem 2: Baker Company has a product that sells for $20 per unit. The variable expenses are $12 per unit, and fixed expenses total $30,000 per year.
Required:
A) What is the total contribution margin at the break-even point?
B) What is the contribution margin ratio for the product?
C) If total sales increase by $20,000 and fixed expenses remain unchanged, by how much would net operating income be expected to increase?
D) The marketing manager wants to increase advertising by $6,000 per year. How many additional units would have to be sold to increase overall net operating income by $2,000?