Problem:
CANINANTICS is a start-up company that has created a new dog food dispensing product "Sallone's Universal Dog Food Dispenser" that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year.
A) For the following questions be sure that your ideas support your product and the decisions you have made in the past.
1. How many channel levels are appropriate for your company's targeted business segment? Based on the number of channel members, should you use exclusive, selective, or intensive distribution? Why?
2. What types of retailers will your company use for distributing your product? Discuss the advantages and disadvantages of using this type of retailer.
3. Explain your communication objectives and the communication channels your company will use to influence your target audience.
4. Your company wants a recommendation of an event sponsorship possibility that is appropriate for the new product campaign. What type of event would you recommend, and what objectives would you set for the sponsorship?
5. Discuss two new product ideas that can result from your product, and address the needs of your target segments.
B) Discuss Amazon, Gillette and Starbuck's in 400 words with a minimum of one source each.