1. Choose a project with which you are familiar that does not have a good elevator story. Attempt to create one and explain how it could be used to promote the project.
2. Describe a project where trust or distrust became a major factor in the success or failure of the project. Using the four kinds of trust described by Lindskold, explain how trust was formed or lost. Consider the descriptions offered by other students of their trust experiences and identify a situation where one of the same types of trust was established or lost. Compare the effects on both projects.