Choose a product or service the company offers on which to focus. (the company is Starbucks)
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
Develop a Summary slide.
Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral). NOTE: You will need to add a slide if you are using the template provided by the university as it is missing in that deck.
Identify a Perceptual map.
Explain the Map placement.
Identify your references.
Format your assignment consistent with APA guidelines.