Problem:
The Peoples Bank, based in Connecticut, uses its web site as a key channel for reaching individuals, business customers, and prospects. Not only can customers e-mail the bank with questions, they can click on a link to have a bank representative call them with further information or choose another link if they want to chat online. In addition, prospects can open new accounts on line, checks with a few keystrokes. Now the company has expanded its financial services offerings by adding insurance products for consumers and buisnesses.
Q1. What role is Peoples.com playing in thedistribution of these insurance products?
Q2. What is the length of the channel the bank uses to distribute its own checking account products?
Q3. How would you describle the channel positioning of Peoples's Bank? What is People's unique selling proposition (USP) or unique value propposition?