Question 1: Evaluate the effectiveness of the communication between the Exxon and its intended public in the case study of the Exxon Corporation's Bad Good Friday and really struggling with the scope. Looking for some explanations.
Question 2: Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
Question 3: Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
Question 4: If this crisis were to occur today, how would new technologies, such as the Internet, impact this case? Due to the recent globalization of markets, would the outcome of this case be different if the events occurred today?