Case study of skoom


Skoom

The idea of Skoom started from began as a way of having an alternative to beauty products that harm the environment. It is crazy to think that such popular products are made from purely chemical ingredients and materials. Most of the time we have no idea what is it that we are putting on our faces every night or on our hair every day. At Skoom, we believe that it is important for people to know what's in their beauty products.

Product Description: Skoom products are a series of beauty and bath essentials such as soaps, lotions, bath salts, candles, and many other products. We differentiate ourselves from other similar products in the market by handmaking and crafting our products. Our products all come from organic and natural ingredients and our customers are welcomed to share their ideas and creativity with us.

Executive Summary

Mission Statement: "We believe in creating handcrafted beauty and bath products that are not just simple and practical but also make your everyday routine easier."

Our company was founded not too long ago, approximately two years ago, to be exact. We started this journey with one goal in mind and that was to make people aware that organic beauty and handcrafted products could be as effective as any other product out there. Skoom has a primary business location at 2649 Joy Lane, City of Commerce, CA 90040. Our generation is full of environmentalists and people who like to have a simpler life style. We recycle, we eat organic foods, we stay away from preservatives and almost every product that we use, we want to make sure it won't harm us or the planet. However, the beauty industry had fallen behind with this trend. It is a known fact that natural ingredients make great beauty products yet we haven't really taken advantage of this. Most of our products in the market have some type of natural ingredient or are derived from these so we thought why not have the entire product be natural and potentially more effective because we're avoiding all the chemicals and other harmful ingredients? Now-a-days we are so concerned with the things we put in our body, from beauty products to the food we eat, we want to know exactly what are products are made of. Skoom was born from this idea, the idea of knowing that the products we are using are natural and give us the most benefits, knowing that your products have been handcrafted and there is no other one like that one.

At Skoom we want to offer the customer the opportunity to have an alternative to the traditional products out on the market. We want to bring that "Farmer's Market" shop feel to others who might not be able to visit one. These products also make the perfect gift for anyone, they are convenient, affordable, and cute. Skoom is the healthiest and most nourishing food for your skin made from pure, organic nutrients. Free of anything synthetic or anything artificial.

We believe our products will be attractive amongst young people, ages 13-35, but we also predict that other older crowds will also find our products very appealing and would want to purchase them. Because it's a new trend in beauty products, we expect its popularity to be very big which means that sales should be very promising as well. We expect our first few years to be very good and the growth of the company to be exponential as well. We believe that, as all good things, Skoom will eventually hit diminishing returns but this will be an opportunity for our company to improve and come up with new ideas and products that will capture the public.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Case study of skoom
Reference No:- TGS01749498

Now Priced at $30 (50% Discount)

Recommended (96%)

Rated (4.8/5)