Case study of dr pepper snapple group


HIGHLY COMPETITIVE MARKET

"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following

-The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm.

-Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful

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Marketing Management: Case study of dr pepper snapple group
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