Artificial Tooth Manufacturer
An artificial tooth manufacturer sells teeth to distributors by the dealer network. The dealers sell to dental labs, which make dentures for consumers. The producer has spent a huge deal of money advertising its teeth, and it has become the most admired brand of artificial teeth. It is now a dominant firm in industry. But freshly, it has discovered that its rivals are offering extremely attractive sales incentives for dealers to steer customers toward rival brands. How should the manufacturer deal with this competitive threat? Recommend at least two alternatives.
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