Case Study:
Each answer must be between 200 to 250 words.
Case 1: Euro Disneyland
- Using Hofstede's four cultural dimensions as a point of reference, what are some of the main cultural differences between the United States and France?
- In what way has Trompenaars' research helped explain cultural differences between the United States and France?
- In managing its Euro Disneyland operations, what are three mistakes that the company made? Explain.
- Based on its experience, what are three lessons the company should have learned about how to deal with diversity? Describe each.
Case 2: Beyond Tokyo: Disney's Expansion in Asia
- What cultural challenges are posed by Disney's expansion into Asia? How are these different from those in Europe?
- How do cultural variables influence the location choice of theme parks around the world?
- Why was Disney's Shanghai theme park so controversial? What are the risks and benefits of this project?
- What location would you recommend for Disney's next theme park in Asia? Why?