Disney’s Strategic Planning Initiative:
The Walt Disney Company has diverse assets including the Disney resorts, television, Marvel, Disney radio, studio entertainment, and retail stores. The management of said assets takes immense strategic planning to make them successful, competitive, and productive. Part of the strategic planning initiative for The Walt Disney Company’s media networks is to continue to acquire more competitive programming to increase advertising revenue. Another strategic initiative includes expanding and updating The Walt Disney theme parks continually to attract new and returning visitors. Furthermore, the addition of another cruise ship in 2011 for the Disney Cruise Line, new theme parks, and evolving attractions keep The Walt Disney Company ahead of the competition in family entertainment. The Disney Company continues to be a dominant competitor in the film industry. According to the Walt Disney Company, 2010, “On July 29, 2010, the Company entered into an agreement to sell the majority of the assets of Miramax Film Corp (Miramax) for $663 million, subject to closing conditions and adjustments. The transaction is expected to close by the end of calendar 2010. The sale includes both Miramax and Dimension film assets” (The Walt Disney Company, 2010, p. 16). The Disney Company also markets their own brand of products worldwide, and in 2010 acquired the remaining shares of the company that operates The Disney Store Japan.
References:
The Walt Disney Company 2010 10K. (2010). Retrieved from
https://corporate.disney.go.com/investors/company_filings.html