Case Study:
NextBus: Superb Customer Service
Service Problem Buses in certain parts of San Francisco have difficulty keeping up with the posted schedule, especially in rush hours. Generally, buses are scheduled to arrive every 20 minutes, but at times, passengers may have to wait 30 to 40 minutes. The schedules become meaningless, and passengers are unhappy because they waste time.
Q1. How can NextBus generate revenues?
Q2. Who might be good sponsors of the service?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.