Discussion:
Virgin Hotels (UK based Company) has entered " a developed market" the United States. The first hotel is located in downtown Chicago. You have been hired as a external marketing consultant for the Virgin Hotel brand in US. You have to recommend & validate with substaintial research data the three cities you would suggest for opening this brand. What marketing strategies would you establish to this effect & why would you think that Virgin brand would be successful in this already developed market.
(It is important to read about the brand, its facts before writing this paper). I prefer quality then quantity.