Topic: Give solutions related issues (Lack of Government support for exporters; Lack of Automotive Industry Management (Leadership); Geographical location; A small local market size)to help Australia to build Automative brand and increase market shares
Description:
Report Requirement, Read this first.
Subject:
International Business, Final Project
All context in this report should related to International Business .
Topic:
Branding Australia
Give solutions related issues (Lack of Government support for exporters ; Lack of Automotive Industry Management (Leadership);
Geographical location; A small local market size)to help Australia to build Automative industry and increase market shares in global markets.
Report Format:
1. Is a business plan report, please follow the report structure I gave to you.
2. Reference style: Harvard style preferred, but I do not insist on a particular reference style provided you are consistent
3. Double space all body text; bibliography, single space accepted
4. Tables, figures and any appendices should be neat and properly labelled and referred to in the body of the paper.
5. Side margins must be at least a 3cm to allow sufficient room for comments
6. Make a duplicate copy of the assignment
7. Number each page and use a font of at least 11 PT.
Report Questions (Important):
1. Create a business solution to launch and capture global market share in the Automotive manufacturing industry. Such a SOLUTIONS must cover:
a. How can we create,capture,and achieve more a market share of the global economy in your selected industry.
b. Outline & detail your plan with ideas, concepts and recommendations.
Country: Australia
Industry: Automotive Industry
Issues:
(Lack of Government support for exporters; Lack of Automotive Industry Management (Leadership); Geographical location; A small local market size) Solutions to these issues:
Please use the same structure and points, express your words based on these main points into full paragraph, no more sub-titles, all solutions need to show that how Australia automotive industry can build their own brand and achieve the market share in international markets.
The words for each part should be banlance around 400 words each.
1. Automotive Industry PEST Analysis (For Lack of Government support for exporters issue, What should Australia to do to increase the sales volume for export?)
• Political Factors
Government funding policy in automotive industry export
• Economic Factors
Analysis current Australia Automative markets, and find the foreign Automative is better than Australia (such the growth income level in China).
• Socio-Cultural Factors
The Chinese consumer is more likely to buy products made in overseas countries.
• Technological
Australia ‘s education level and skills are better than most of the country, Australia can use the technological advantage to export more high tech non products to other countries.
2. Global Risk Management (For Lack of Automotive Industry Management (Leadership) issue, increase Australia industry management by analysis the risk, change those words below, as they are copied from the internet)
• Risk management is a key to sustained Automative industry growth, For example: Risk management in Toyota in Japan.
• Top-to-bottom risk management strategy to will help AU auto industry reduce costs during the competition ,increase competitive advantages .
• For automakers, the stress points have practically remained the same: competitive pricing, product quality, and new models to perk up the competition.
3. Global Supply Chain Management (For Geographical location issues)
• Build an inventory policy to satisfy the demands of consumers
• Divide into three groups in supply management: cross-functional groups, order fulfilment (communicate with consumers), supply operations and logistics (international plan and delivery)
• For example, in North America, uses Covisint fulfilment functionality to provide simultaneous real-time connectivity with multiple tiers of critical supply chain partners. This allows real-time visibility of inventory levels (raw materials, work-in-process, finished goods at partner and OEM sites)
• The biggest disadvantage of global supply chain management in Australia is the heavy investment of time, money, and resources needed to implement and overlook the supply chain.
4. Global growth strategy (Acquisition and Mergers) (For A small local market size issue)
• Automotive mergers and acquisitions act as a means of increasing market share and improving reach
• What can Austria automotive industry to increase global market share via acquisition.
• For example ,Chinese Geely Acquire Volvo.