Media planners use a variety of metrics to help in making decisions on what TV show or which magazines to include in their media plans. Two of these are gross rating points (GRPs) and cost per thousand (CPM). Assume you are developing a media plan for a new brand of gourmet frozen meals. Your target market includes females ages 25-64. Following is a list of six possible media buys you are considering for the media plan. The plan is based on a fourweek period.
1. Calculate the GRPs for each media buy based on the information given.
2. Calculate the CPM for each media buy.
3. Based on the cost of each buy, the reach or rating of each buy, and any qualitative factors that you feel are important, select four of the media buys that you would recommend.
4. Tell why you would select the four.
