Question: Genedak-Hogan Cost of Equity. Senior management at Genedak-Hogan is actively debating the implications of diversification on its cost of equity. Although both parties agree that the company's returns will be less correlated with the reference market return in the future, the financial advisors believe that the market will assess an additional 3.0% risk premium for "going international" to the basic CAPM cost of equity. Calculate Genedak-Hogan's cost of equity before and after international diversification of its operations, with and without the hypothetical additional risk premium, and comment on the discussion.